It takes a marketing mind as shrewd as Kanye West’s to recognize that literally any kind of attention equals more money, so perhaps the conspiracy theories should question whether he’s paying the infamous secret blogger to make anonymous Illuminati accusations as yet one more way to attract more eyes. Kanye has embraced the chatter linking him to our supposed lizard (or is it alien?) overlords in a variety of ways of late, everything from that infamous Horus chain and its Egyptian ties to the theme and title of Watch the Throne with its privileged elite perspective.
Tinfoil hats will probably be able to find even more connections, but the one that was literally right under our noses without most folks knowing it is a shared iconography on the Nike Air Yeezy 2‘s tongue and dustbag. This pyramid-backed Horus insignia is just the latest in a long line of increasingly skyward reaching images from a guy who’s continued pushed the boundaries of mainstream hip-hop, and heaven only knows the kind of frenzy these are going to cause upon the first release on April 13th.
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