It is a tribute on Nike SB's behalf to Jeff and the Fly Skateshop he started in Shanghai after quiting his previous job working at a milk processing plant. The theme of the Blazer involves a missing person ad on a carton utilizing the same color scheme as a milk carton in China (the Chinese characters on the heel translate to milk). Due to the countless amount of time spent by Jeff, this can be related to being "missing" hence the use of his picture on the heel tab. The shoe was designed by Matt Irving. Released 2007.
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